It doesn't make much sense to over-brand PureBrowser the way we currently are. It's campy and doesn't fit in with the rest of the system, which uses generic nouns for app names as per the GNOME convention.
I propose changing the name to a generic name. Potential options include
- Web Browser
"Web" is probably not an option, because that's the display name of GNOME's Epiphany, and might cause confusion, especially once we adopt an icon in the new GNOME style.